La Jasse wines' story
The typical Languedoc story of the estate
Before the 1960s, most of Languedoc soil was used for livestock. Conquerors arrived from North Africa and became the owners various lands. They began to develop the vineyard surface of the region. They discovered that the soils of Languedoc had the potentialities of a great wine terroir: a Mediterranean climate favorable to the maturity of grape berries and a micro-climate linked to the position of the estate on the first foothills of the Cevennes.
The so-called "clearings of scrublands", virgin lands of any culture, where only the Mediterranean plants grew, have since also been transformed through Languedoc: this is the case of the terroirs of Pic Saint-Loup, Aniane, and Montpeyroux in particular.
The birth of la Jasse wines
Then, Hans Walraven, a great Dutch wine importer, arrived in Languedoc. He found out in this terroir the ideal place to develop his own dream, producing a great Cabernet Sauvignon. The virgin soils, the protection of the hillside, and the microclimatic conditions reminded him of Bordeaux, and gave him all the ingredients to succeed.
To be able to get the best our of the vineyard and to build a a winery at the height of his expectations, he desperately needed a talented winemaker, able to follow his expectations and, most importantly, to believe in his Cabernet dream.
In collaboration with Bruno Le Breton and other members of his team, they slowly managed to achieve this ambitious goal.
In 2008, Hans Walraven retired and left the torch to Bruno Le Breton. Together, they designed La Jasse wines with the constant concern to produce every year the 'everyday Grand Cru'.
Bruno Le Breton has since continued to transmit the historical values of Jasse wines through CSR: Corporate Social Responsibility. Behind the signature "let's make, all together, a better world and wine", he expresses the philosophy and the spirit of the relationships that we wish to develop with all our stakeholders to both ensure the sustainability of our company and contribute to a better world for future generations.